Russ Cook to support BHAFC Foundation
Russ Cook, also known as the Hardest Geezer, has pledged his support to the BHAFC Foundation.
Russ, 27, recently returned to the UK after spending almost a year in Africa, becoming the first person to run the entire length of the continent.
His journey of more than 16,000 kilometres captured the imagination of people across the world, inspiring many to take up running themselves.
Russ, an Albion fan who lives in Worthing, will be supporting the Foundation by highlighting their work and inspiring their participants.
“I can’t wait to get involved with the BHAFC Foundation,” Russ said, “They do such good work all over Sussex, and I’m more than happy to support them however I can.
“From my own experience, I know the massive impact that being active can have for a young person.
“Hopefully by sharing my story I can help to inspire more to get active, be healthy, and start playing football.”
The BHAFC Foundation – the official charity of Brighton & Hove Albion – works with more than 20,000 people a year across East and West Sussex.
Their work focuses on getting people from all backgrounds playing football, teaching young people new skills, and supporting local communities.
Matt Dorn, BHAFC Foundation CEO, expressed his delight at having Russ on board.
“We’re all over the moon that Russ will be supporting us,” he said.
“We know that football changes lives, and we want to get as many people playing as we can, particularly young people.
“Russ’ achievements have already inspired so many people to get active and start running, and by working together, we hope to get even more people active across Sussex.”